Marketing Books Using Promotion
Book promotions are the various tasks that an
author must undertake to market his/her book to the
public. If an author decides to self-publish they are the
ones who usually have to market their own book. Book
promotions are done through a wide variety of methods. If
you are looking to promote your book to the public you should
follow a number of tips to help you get your name and book
spread quickly by both word of mouth and other free advertising
methods.
First, the author should know the kinds of
locations that his/her target audience likes to go to. At
those locations, the author can bring copies of his/her book
and talk with members of their audience to create a buzz as
well as spread word of mouth advertising about the book.
For example, if the author had a book on pregnancy nutrition, a
good place to talk about the book might be at a pregnancy class
for mothers. They might ask the supervisor of the
facility if they could leave copies of the book for the
mothers, as well as contact information.
Another important promotional/advertising
method that self publishers should use is the 90 money back
guarantee. When the author is relatively unknown, the
audience is not so eager to jump on the book. Through an
established reputation, word of mouth advertising will confirm
the author’s credibility. However, initially, the author
needs to establish a sense of trust with his/her
audience. The best way that the author can do this is
through a money back guarantee. This ensures that the
audience will not be worried about the book being poor or not
as useful as they expected, as they can always return the book
within 90 days.
The author should try to call as many radio
stations as possible. Many times radio stations will
interview an amateur author who is releasing a book that is
interesting and discusses a recent issue, especially if the
issue is controversial. Even if the issue is not
controversial, it always looks good for a radio station to
interview the author of a book. Therefore the author
should utilize this free and powerful advertising method as
much as possible.
The author should give incentive to spread the
word about their book, such as offering free speaking events,
offering free copies of the book or offering free advice to
people, in exchange for promotion of the author’s
book. Book promotions are an important task to the
success of any book, and the author should take the difficult
task of promotion seriously if he/she would like to see major
success.